Get in the DOT moving business.

There's a saying in business.. if you want to make big money, get yourself in the Dot Moving business,

This re-brand of the gov .uk logo, cost over £500k and around a year to deliver, and i've read the community notes which is explaining the cost, but it actually gets worse as they try to defend the cost, saying it's actually really cheap. Now I do believe that you don't pay for the time to do the job, its the time it took to train for it, which works for an electrician or plumber who charge for a 10 minute job based on years of experience, but it doesn't work for moving a dot and changing the background colour, The marketing team behind this went out and tested it with the public etc, but all of that is so unnecessary when you are making a logo, as its a subjective thing, do you like the new one or not. This should of been done by someone in their marketing area, using Canva and AI, and done on the BAU salary on an afternoon. That's absolutely possible for this thing,

But no, we spaffed £500k up the wall for this moving of the dot, that's 2 UK adults contributing tax for their entire lives to move the dot, 2 entire lifetimes of tax contribution to pay for this.. absolutely wild...