Well Done John Lewis

I heard there was a NEW Christmas 2025 John Lewis ad, but I totally ignored it. Christmas ad's have gone super woke, and as a middle aged, working class, white man, I feel zero connection to any and all of them, or any ad if i'm honest. But then a pal shared it and told me to give it a watch, and i'll be honest, I had tears in my eyes when I saw it. I felt seen... and although that's cliche to say, it's true, I really felt like that ad was for me, so much so I need to buy something from John Lewis this christmas just as appreciation for doing something for the dad's, and the ones who have experienced just this. You need to see it to understand, and to be honest you need to be a Middle Aged Father of a Son to get the tears going, (which I am), and it feels like a kind of risky move to take as it really only hits men of our age who have boys, but you go to their comment section of the ad on YouTube and you look at the impact it has had on our demographic, and you will understand. Never has 2 minutes of screen time been so impactful.

I loved it, really loved it, and Fellas, you will too. Take a look below. https://youtu.be/du-ZkmWqoOY?si=3OVdhy_P4dfHNYqm